1. Blogs are web logs that people write on a regular basis. They are a perfect opportunity for forward thinking executives to give their opinion on industry trends, product reviews, news, tips and information. Blogs are as fresh as what is happing on a daily basis, or whenever you take the time to “blog.” Search engines love blogs, especially when they link back to your website.
2. Articles help build your personal reputation and the trust your company needs to compete head on with your competitors. B2B SEO articles incorporate keywords that attract the search engines and keep the interest of their readers.
3. White papers invite serious prospects to find out additional information about your company. If they are printed on your site, you have the advantage of using keywords to make your site more relevant, as with SEO rich keywords in your articles. As industry trends and opportunities change, white papers serve as quick, yet detailed outlines of problem solving vehicles and strategies your company employs to help clients.
4. Webinars are interactive web driven tele-conference calls where you present a topic or an interview to educate, inform and sell prospects on your products and services. The internet’s ability to merge these technologies quickly has made this medium highly effective in capturing qualified prospects easily and naturally. The sound of your voice and the quality of your presentation materials will build trust and interest in you and your company, when presented properly.
5. Case Studies help your prospects and customers understand the results you generate for customers and clients. The case study model involves testimonials from satisfied customers in a readable, interesting, story like format which should grab attention and keep it flowing throughout, toward the action you want your reader to take.
6. Video springs your web page to life where a picture is truly worth a thousand words, and even more so, a thousand minutes to keep people glued to your message. Using powerful words and images, website video will build your credibility and the trust you need to compete head on with tough competitors.
7. Recycle old information into new information. As products and services change; as the economy and business environment change, so will the need to recycle old information into new, fresh material. By doing so, your website copy continues to contain fresh web copy which is relevant, usable and trustworthy.
|
)
)
)
)
)
)
)
)
)
)
)
)
)
)
){kind=logo}
){kind=logo}
)
)
)
