Tradeshows are a great place to collect fresh intelligence on all of your competitors, but only if you have direct access to them.
190west’s tradeshow approach gains access to your key competitors and gets information you just couldn’t obtain with internal resources. After all, companies are much more likely to divulge information to a seasoned intelligence agent in plain clothes than one of your employees. We can also quickly gather research on multiple vendors, view their latest product demonstrations, and ask detailed follow-up questions.
Go on the offense but put up a good defense. 190west can brief your booth staff on how to best protect your confidential information and deny your competitors an easy avenue to collect intelligence on your organization.
Get as much information as you can without divulging your own critical secrets. Learn more with our “Top Five Strategies for Tradeshow Success.”
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