Win/Loss Analysis

Uncover the Truth.

Perhaps the old adage, "the truth will set you free" should be changed to "the truth can win you more deals."

If you've been hearing the reasons for your losses are product features and price, you're not hearing the cold hard truth...

...and you're not learning what you need to increase your competitiveness.

As much as win/loss respondents say they'll tell you the real reason for a loss, it is virtually impossible to uncover the real reason without deploying the help of an unbiased third party. It's a real risk: Without this information, your organization may have the wrong information and begin to believe misleading information when wondering why win rates are suffering.

190west specializes in breaking down this barrier by building tools that enable sales reps to learn the truth and increase their win rates. We also turn it into actionable sales tools - in the format your sales reps prefer - to have maximum positive impact on win rates..

Our win/loss analysis are a standard part of the primary research conducted for our Kill KitsTM but it is also available as a standalone service.

Also in this section
If you’re doing your own win/loss, you may be fooling yourself.

Download our win/loss analysis guide to see how internal win/loss analysis are inherently flawed … and learn five best practices for improving your insight into the real cause of your most recent win or loss.

Download Now

Our win/loss analysis well help you uncover answers to many of the most common competitive questions, including:

  • Is your salesforce currently receiving information in a format that meets their needs and preferences?
  • Is this information getting distorted as it is filtered upward in your organization?
  • Are the high costs associated with staffing your in-house competitive intelligence team being offset by increased sales this quarter?