--- title: Using Inbound Marketing to Increase Lead Generation is Easy? - 190west | Digital Marketing Agency | Boston, MA description: Some say Inbound Marketing is EASY... No not really. It take time and effort. We have some numbers to back up why its worth the wait. --- [190west Rants](https://www.190west.com/blog/topic/190west-rants)[Conversions](https://www.190west.com/blog/topic/conversions) [Inbound Marketing](https://www.190west.com/blog/topic/inbound-marketing) # Using Inbound Marketing to Increase Lead Generation is Easy? by [190west](https://www.190west.com/blog/author/190west) 2 min read Dec 2, 2014 4:32:33 AM # Using Inbound Marketing to Increase Lead Generation is Easy? “Everybody wanna be a bodybuilder, but don’t know b![Like Bodybuilding, Inbound Marketing Takes Time and Effort](https://www.190west.com/hs-fs/hubfs/Imported_Blog_Media/ronniecolemanquote.jpg?width=305&height=229&name=ronniecolemanquote.jpg)ody wanna lift no heavy ass weight.” – [Ronnie Coleman](http://en.wikipedia.org/wiki/Ronnie_Coleman) ~ 8 Time Mr. Olympia & Cornbread Aficionado       I believe, if I’m interpreting him correctly, that Mr. Coleman is insinuating that people want results without putting in the time and effort necessary to achieve them. He said it funnier, though (typical Ronnie, am I right?). The same fundamental issue exists with Inbound Marketing – everybody wanna get more traffic, generate more leads and increase conversions, but nobody wanna consistently publish content and wait a long-ass time for results.  HOWEVER, waiting a (relatively) long-ass time for results is simply part of the process, and I have Hubspot Statistics to prove that I am, as usual, correct – ([http://blog.hubspot.com/blog/tabid/6307/bid/34209/93-of-Companies-Using-Inbound-Marketing-Increase-Lead-Generation-New-ROI-Data.aspx](http://blog.hubspot.com/blog/tabid/6307/bid/34209/93-of-Companies-Using-Inbound-Marketing-Increase-Lead-Generation-New-ROI-Data.aspx)) – **Traffic** – **85%** of companies using inbound marketing increase traffic within 7 months. - **74%** report increases less than *1 month* in, **48.02%** in *2-4 months* and **20.26%** in *5-7 months*. In the grand scheme of things, 7 months of dedicated inbound effort would hardly qualify as “long-ass”. **Leads** – **83.9%** of companies using inbound marketing increase leads within *7 months*. - **64%** report increases less than *1 month* in, **45.54%** in *2-4 months* and **19.75%** in *5 -7 months*. One could make a strong argument that this sort of time-frame is actually a “short-ass”. **Sales** – **42.2%** of companies using inbound marketing increase their lead-to-sale conversion rate.  AND, **49.7%** of companies using inbound marketing increase sales within *7 months*. - Overall, **24%** of companies started to see increased sales within the first *12 months*. Now, whether you think that dedicating 12 months is long-ass or short-ass, I think that we can all agree that a **63.24%** chance that you increase sales is worth it.  Assuming you like money. - I like money. SO, as it turns out, time and effort win again (those two are like the Tom Brady and Bill Belichick of achieving things in real life). **The Moral of the Story is this – ** If your company isn’t seeing the kinds of results it should be with your Inbound Marketing efforts (despite the lifting of proverbial “heavy ass weight”), then it’s probably time to reevaluate your strategy and/or consult an agency. If you happen to be using an agency and your company still isn’t seeing these kinds of results, then it’s probably time to reevaluate your agency. [![](https://www.190west.com/hs-fs/hubfs/Imported_Blog_Media/Inbound-Assessment-2-Nov-21-2025-12-51-31-5468-PM.png?width=472&height=183&name=Inbound-Assessment-2-Nov-21-2025-12-51-31-5468-PM.png)](https://www.190west.com/hubfs/Imported_Blog_Media/Inbound-Assessment-2-Nov-21-2025-12-51-31-5468-PM.png) Share this [Share on X ](https://x.com/intent/post?url=https://www.190west.com/blog/190west-rants/inbound-marketing-to-increase-lead-generation&text=Using+Inbound+Marketing+to+Increase+Lead+Generation+is+Easy%3F+-+190west+%7C+Digital+Marketing+Agency+%7C+Boston%2C+MA) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.190west.com/blog/190west-rants/inbound-marketing-to-increase-lead-generation&t=Using+Inbound+Marketing+to+Increase+Lead+Generation+is+Easy%3F+-+190west+%7C+Digital+Marketing+Agency+%7C+Boston%2C+MA) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.190west.com/blog/190west-rants/inbound-marketing-to-increase-lead-generation&t=Using+Inbound+Marketing+to+Increase+Lead+Generation+is+Easy%3F+-+190west+%7C+Digital+Marketing+Agency+%7C+Boston%2C+MA) Previous story [← Everything You Wanted to Know About Marketing Automation in 2015](https://www.190west.com/blog/inbound-marketing/marketing-automation-2015) Next story [Why are your conversions low? →](https://www.190west.com/blog/conversions/conversions-are-low) ## You May Also Like These Related Stories [Give Your Visitors the Last Thing They Expect: Honesty](https://www.190west.com/blog/190west-rants/develop-trust-with-website-visitors) [190west Rants](https://www.190west.com/blog/topic/190west-rants) ### Give Your Visitors the Last Thing They Expect: Honesty Apr 27, 2015 9:15:55 AM 3 min read [How B2B and SaaS Companies Are Marketing to SpongeBob Adults](https://www.190west.com/blog/content-marketing/how-b2b-and-saas-companies-are-marketing-to-spongebob-adults) [Conversions](https://www.190west.com/blog/topic/conversions) ### How B2B and SaaS Companies Are Marketing to SpongeBob Adults Jun 10, 2025 12:51:21 PM 3 min read [What EVERY executive should know about Internet Marketing](https://www.190west.com/blog/inbound-marketing/every-executive-know-internet-marketing) [Inbound Marketing](https://www.190west.com/blog/topic/inbound-marketing) ### What EVERY executive should know about Internet Marketing Jul 23, 2015 10:45:14 AM 2 min read ### Get Email Notifications ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "190west", "url" : "https://www.190west.com/blog/author/190west" }, "dateModified" : "2025-11-21T12:52:03.435Z", "datePublished" : "2014-12-02T09:32:33.000Z", "headline" : "Using Inbound Marketing to Increase Lead Generation is Easy? - 190west | Digital Marketing Agency | Boston, MA", "mainEntityOfPage" : { "@id" : "https://www.190west.com/blog/190west-rants/inbound-marketing-to-increase-lead-generation", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.190west.com/hubfs/190west_Logo-final%5B142455054%5D.png" }, "name" : "190west" } } ```