190west

Posts by 190west
1 min read
Feb 25, 2026 2:49:16 PM

Super Bowl Ads Had 102 Celebrities. Here’s What That Says About Modern Marketing.

Super Bowl Ads Used 102 Celebrities. Here’s What That Says About Modern Marketing The Super Bowl was ass.

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2 min read
Feb 20, 2026 12:18:51 PM

Ritz, Celebrities, and the Problem with “Safe” Super Bowl Marketing

Did you know Ritz crackers have a Super Bowl commercial this year?

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3 min read
Feb 6, 2026 1:09:45 PM

Why Liquid Death Is Winning Marketing by Refusing to Act Like a Brand

The Week in BDSM: Why Liquid Death Is Beating the Hell Out of Modern Marketing Welcome to This Week in BDSM (Business De …

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3 min read
Feb 2, 2026 4:16:22 PM

How B2B and SaaS Companies Are Marketing to SpongeBob Adults

How B2B and SaaS Companies Are Marketing to SpongeBob Adults

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3 min read
Jun 10, 2025 12:51:21 PM

Wielding the Power of FOMO in B2B Marketing

Wielding the Power of FOMO in B2B Marketing If you think B2B buyers make purely rational decisions, think again.

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3 min read
Jun 3, 2025 7:24:55 AM

Generating Leads with Content Syndication

Generating Leads with Content Syndication Isn’t It Time Your Content Gets a Job? A Guide to Getting Your Content Off the …

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3 min read
Jan 21, 2020 3:24:55 AM

Top 6 Reasons Your Website Needs HTTPS in 2018

Up until recently, unless your company operated an e-commerce website, it wasn’t necessary for you to upgrade your site …

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4 min read
Jul 31, 2018 5:54:05 AM

What are Single Keyword Ad Groups (SKAGs) and Why Should You Care?

So, you’re tasked with building paid search campaigns in AdWords or Bing (how exciting!). You’ve done the research and h …

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3 min read
May 17, 2018 5:56:24 AM

Google Extended the Meta Description Length to 320 Characters. Now What?

In December 2017, Google confirmed that they have extended the meta description length limit from 160 characters to 320 …

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3 min read
Jan 18, 2018 6:02:59 AM