--- title: 190west Blog | Digital Marketing Strategy, Tips & Insights in 2020 | Content Marketing description: Content Marketing | Read our blog containing the latest information on digital marketing strategy, advice, tips, and insights from the industry. Check it out and subscribe to our blog today! --- # Content Marketing [All Topics](https://www.190west.com/blog)[Inbound Marketing](https://www.190west.com/blog/topic/inbound-marketing)[Conversions](https://www.190west.com/blog/topic/conversions)[Content Marketing](https://www.190west.com/blog/topic/content-marketing)[How To](https://www.190west.com/blog/topic/how-to)[Tools of the Trade](https://www.190west.com/blog/topic/tools-of-the-trade)[SEO-PPC-Social](https://www.190west.com/blog/topic/seo-ppc-social)[190west Rants](https://www.190west.com/blog/topic/190west-rants)[Uncategorized](https://www.190west.com/blog/topic/uncategorized)[HR Market](https://www.190west.com/blog/topic/hr-market)[IT Market](https://www.190west.com/blog/topic/it-market)[digital marketing](https://www.190west.com/blog/topic/digital-marketing)[conference marketing tips](https://www.190west.com/blog/topic/conference-marketing-tips)[https](https://www.190west.com/blog/topic/https)[marketing automation](https://www.190west.com/blog/topic/marketing-automation)[marketing conference](https://www.190west.com/blog/topic/marketing-conference)[meta description](https://www.190west.com/blog/topic/meta-description)[nurture streams](https://www.190west.com/blog/topic/nurture-streams)[remarketing](https://www.190west.com/blog/topic/remarketing)[secure website](https://www.190west.com/blog/topic/secure-website)[seo](https://www.190west.com/blog/topic/seo) ## [How B2B and SaaS Companies Are Marketing to SpongeBob Adults](https://www.190west.com/blog/content-marketing/how-b2b-and-saas-companies-are-marketing-to-spongebob-adults) How B2B and SaaS Companies Are Marketing to SpongeBob Adults [Read Story](https://www.190west.com/blog/content-marketing/how-b2b-and-saas-companies-are-marketing-to-spongebob-adults) by [190west](https://www.190west.com/blog/author/190west) 3 min read Jun 10, 2025 12:51:21 PM ## [The Evolution of a Digital Marketing Agency – A Look Back at 190west in 2017](https://www.190west.com/blog/inbound-marketing/evolution-a-digital-marketing-agency-look-back-190west-2017) [Read Story](https://www.190west.com/blog/inbound-marketing/evolution-a-digital-marketing-agency-look-back-190west-2017) by [Lisa Jackel](https://www.190west.com/blog/author/lisa-jackel) 2 min read Jan 5, 2018 10:41:57 AM ## [5 Digital Marketing Tips to Promote GDPR Solutions](https://www.190west.com/blog/content-marketing/5-digital-marketing-tips-to-promote-gdpr-solutions) Don’t think GDPR relates to your business? Think again. The General Data Protection Regulation, more commonly referred t … [Read Story](https://www.190west.com/blog/content-marketing/5-digital-marketing-tips-to-promote-gdpr-solutions) by [190west](https://www.190west.com/blog/author/190west) 4 min read Dec 11, 2017 5:06:08 AM [![](https://www.190west.com/hubfs/Imported_Blog_Media/shutterstock_582641131.jpg) ](https://www.190west.com/blog/content-marketing/5-digital-marketing-tips-to-promote-gdpr-solutions) [How To](https://www.190west.com/blog/topic/how-to) [Content Marketing](https://www.190west.com/blog/topic/content-marketing) [digital marketing](https://www.190west.com/blog/topic/digital-marketing) ## [The Fisherman & The Hunter: A Tale of Two Approaches…United](https://www.190west.com/blog/uncategorized/sales-marketing-alignment-fisherman-hunter) The Fisherman & The Hunter: A Tale of Two (Sales) Approaches…United I started my professional career in sales, worke … [Read Story](https://www.190west.com/blog/uncategorized/sales-marketing-alignment-fisherman-hunter) by [Tom Prendergast](https://www.190west.com/blog/author/tom-prendergast) 2 min read Nov 2, 2017 11:31:33 AM [![](https://www.190west.com/hubfs/Imported_Blog_Media/shutterstock_91236089.jpg) ](https://www.190west.com/blog/uncategorized/sales-marketing-alignment-fisherman-hunter) [Uncategorized](https://www.190west.com/blog/topic/uncategorized) [Content Marketing](https://www.190west.com/blog/topic/content-marketing) [Inbound Marketing](https://www.190west.com/blog/topic/inbound-marketing) [Tools of the Trade](https://www.190west.com/blog/topic/tools-of-the-trade) ## [3 Key Takeaways From Hubspot’s Inbound 2017](https://www.190west.com/blog/content-marketing/3-key-takeaways-hubspots-inbound-2017) Three Takeaways from Hubspot’s Inbound 2017 I have never attended one of Hubspot’s Inbound events. – Prior to the event, … [Read Story](https://www.190west.com/blog/content-marketing/3-key-takeaways-hubspots-inbound-2017) by [190west](https://www.190west.com/blog/author/190west) 2 min read Oct 16, 2017 11:52:22 AM ## [Let Me Entertain You: Trade Show Exhibits of Meaningless Marketing](https://www.190west.com/blog/uncategorized/let-entertain-trade-show-exhibits-meaningless-marketing) Let Me Entertain You: Trade Show Exhibits of Meaningless Marketing I recently attended my first trade show in over five … [Read Story](https://www.190west.com/blog/uncategorized/let-entertain-trade-show-exhibits-meaningless-marketing) by [190west](https://www.190west.com/blog/author/190west) 1 min read Sep 14, 2017 11:24:41 AM [![](https://www.190west.com/hubfs/Imported_Blog_Media/Tradeshow-thumbnail.jpg) ](https://www.190west.com/blog/uncategorized/let-entertain-trade-show-exhibits-meaningless-marketing) [Uncategorized](https://www.190west.com/blog/topic/uncategorized) [Content Marketing](https://www.190west.com/blog/topic/content-marketing) ## [How the Election Has Impacted HCM Marketing](https://www.190west.com/blog/content-marketing/election-impacted-hcm-marketing) The Results Are In. Now What? How the Election Has Impacted HCM Marketing On November 8th, we witnessed a shakeup (rathe … [Read Story](https://www.190west.com/blog/content-marketing/election-impacted-hcm-marketing) by [190west](https://www.190west.com/blog/author/190west) 4 min read Nov 21, 2016 8:22:19 AM [![](https://www.190west.com/hubfs/Imported_Blog_Media/election-2016.jpg) ](https://www.190west.com/blog/content-marketing/election-impacted-hcm-marketing) [Content Marketing](https://www.190west.com/blog/topic/content-marketing) [SEO-PPC-Social](https://www.190west.com/blog/topic/seo-ppc-social) [Inbound Marketing](https://www.190west.com/blog/topic/inbound-marketing) ## [Keywords that Target the HR Buyer](https://www.190west.com/blog/seo-ppc-social/keywords-target-hr-buyer) Word Up. Banking Keywords that Target the HR Buyer By now you’ve probably heard how Search Engine Optimization (SEO) sho … [Read Story](https://www.190west.com/blog/seo-ppc-social/keywords-target-hr-buyer) by [190west](https://www.190west.com/blog/author/190west) 2 min read Aug 18, 2016 9:38:37 AM [![](https://www.190west.com/hubfs/Imported_Blog_Media/Keywords-1024x683.jpg) ](https://www.190west.com/blog/seo-ppc-social/keywords-target-hr-buyer) [Content Marketing](https://www.190west.com/blog/topic/content-marketing) [SEO-PPC-Social](https://www.190west.com/blog/topic/seo-ppc-social) [Inbound Marketing](https://www.190west.com/blog/topic/inbound-marketing) [Tools of the Trade](https://www.190west.com/blog/topic/tools-of-the-trade) ## [Are You Telling HR Buyers What They Want to Know?](https://www.190west.com/blog/how-to/telling-hr-buyers-want-know) Are You Telling HR Buyers What They Want to Know? It’s no secret (more like our credo) that as marketers we put a client … [Read Story](https://www.190west.com/blog/how-to/telling-hr-buyers-want-know) by [190west](https://www.190west.com/blog/author/190west) 3 min read Jul 14, 2016 10:46:50 AM [![](https://www.190west.com/hubfs/Imported_Blog_Media/shutterstock_170095124.jpg) ](https://www.190west.com/blog/how-to/telling-hr-buyers-want-know) [How To](https://www.190west.com/blog/topic/how-to) [Conversions](https://www.190west.com/blog/topic/conversions) [Content Marketing](https://www.190west.com/blog/topic/content-marketing) [SEO-PPC-Social](https://www.190west.com/blog/topic/seo-ppc-social) [Inbound Marketing](https://www.190west.com/blog/topic/inbound-marketing) ## [Why Your Inbound Strategy Needs Content Marketing](https://www.190west.com/blog/inbound-marketing/why-your-inbound-strategy-needs-content-marketing) Why Your Inbound Strategy Needs Content Marketing Inbound marketing programs are screaming for good content. Without it, … [Read Story](https://www.190west.com/blog/inbound-marketing/why-your-inbound-strategy-needs-content-marketing) by [190west](https://www.190west.com/blog/author/190west) 3 min read Nov 11, 2015 8:20:35 AM [![](https://www.190west.com/hubfs/Imported_Blog_Media/INBOUND-CONTENT-no-border-e1456425923606.png) ](https://www.190west.com/blog/inbound-marketing/why-your-inbound-strategy-needs-content-marketing) [Content Marketing](https://www.190west.com/blog/topic/content-marketing) [Inbound Marketing](https://www.190west.com/blog/topic/inbound-marketing) Load More Stories