Education – Learner Acquisition

NEWSFLASH: The cost to recruit a single undergraduate student to a private university in 2018 was $2,357!

(2018 Ruffalo Noel Levitz | 2018 Cost of Recruiting an Undergraduate Student Report )

What’s your recruiting cost going to look like next year? In 3 years?

As the Chief Marketing Officer, you know student recruitment is getting more and more competitive.

“Don’t let your ego get in the way and think for a minute that you found the student.”

“Don’t let your ego get in the way and think for a minute that you found the student.”

The truth is, the student is finding you!

Today’s student journey model leaves no doubt that students are savvy and they’re doing their own intelligent search and reviews to find you

Is your content standing out?

Today, the student buyer wants more. Specifically, your brand’s digital messaging must be able to sell how you’re better (that’s a given), but also help the student buyer understand how the two of you will be communicating with one another now that the buyer has found you.

Once the student finds your brand, they want clear concise options on how they can stay in touch- what kind of information they’ll be receiving from you, how often, and through what format.

190west Learner Acquisition Clients


190west’s mastery of digital marketing and expertise in higher education learner acquisition and custom learning experiences ensures your marketing message and delivery aligns with course strategy and content.

190west will support your team in setting marketing strategy, identifying the proper learner personas, implementing marketing campaigns and ultimately driving enrollment. We are your digital marketing agency and execute on everything from content marketing, lead generation, SEO, social media, and online advertising.

190west works differently than the normal agency model – we call it the All-in-Approach. Working on a retainer, we jointly attack all marketing tactics needed to drive leads and revenue. We measure and adjust constantly. One price, no long-term contract – we do what it takes and make it happen. We are All-In!

Yes, we’re noted as one of Boston’s Top Agencies. Yes, we’ve helped recruit students at quite a few of universities around the country.

AND, YES – we can help you rise above your competition to fully meet your student enrollment goals!

Let’s build a strong Learner Acquisition plan together!