The Fisherman & The Hunter: A Tale of Two (Sales) Approaches…United I started my professional career in sales, worked my way up from rep to team leader to manager, so I understand the sales mentality. For the most part, sales people are hunters. On the prowl searching for new markets in which to convey the...
3 Key Takeaways From Hubspot’s Inbound 2017
Three Takeaways from Hubspot’s Inbound 2017 I have never attended one of Hubspot’s Inbound events. – Prior to the event, a colleague wrote a blog about how to prepare for these events, and I was more excited than ever to get out there and learn as much as I possibly could. Here are three key...
Marketing Conference Attendee Survival Kit: 8 Tips
In preparation for Hubspot Inbound 2017, the 190west team created a game plan that would make the best use of our time for this event. Like most digital marketing conferences, the pace is fast and there’s a ton of information, yet only a limited amount of time to...
Let Me Entertain You: Trade Show Exhibits of Meaningless Marketing
I recently attended my first trade show in over five years. A lot has changed. I walked down every aisle. Inhaled a wealth of networking opportunities lost in the systemic grandeur of a national expo. Marveled at the level of effort that went into creating...
How Cyber Security Attacks are Impacting HR Marketing
How the Latest Cyber Security Attacks are Impacting HR Marketing This week’s unprecedented ransomware attack managed to infiltrate 150 countries and infect 300,000+ machines. Adding to an already heightened threat of corporate hijackings via network servers, companies once again, are attempting to up the ante on their security protocols. Not surprising, in HR digital marketing,...
How the Election Has Impacted HCM Marketing
The Results Are In. Now What? How the Election Has Impacted HCM Marketing On November 8th, we witnessed a shakeup (rather an earthquake) that has all of us on unsteady ground. No, this isn’t another post around the uncertainty of government. We prefer to remain non-political. Rather, this is about the rude awakening HCM marketers...
Keywords that Target the HR Buyer
Word Up. Banking Keywords that Target the HR Buyer By now you’ve probably heard how Search Engine Optimization (SEO) should be a primary tactic in your digital marketing strategy ad nauseam. However, loading up your content with targeted terminology only gets you halfway there. Investing in the right keywords will not only help you come...
Are You Telling HR Buyers What They Want to Know?
It’s no secret (more like our credo) that as marketers we put a client’s best foot forward (and use a proverbial wings and a halo approach) to reach a target audience. However, that won’t guarantee qualified leads without a bigger plan in place; or a...
Building Responsive Campaigns to Reach HR Buyers
Where are these mysterious HR buyers that have seemed to vanish overnight? HR by nature is a gateway into a company, but this market has gone MIA leaving many vendors to develop long-standing relationships with voicemail and auto-email replies. As a digital marketing agency that targets the HR...
Top Google Tools for Effective SEO Marketing to HR Buyers
Putting Their Suite of Intelligence to Work for You Ever gone online and NOT found what you were looking for? Chances are it wasn’t Google’s fault. Google It, the vernacular synonymous with finding everything and anything that exists, has dominated mainstream dialogue for the...
