There comes a time in every executive’s business life when you have to decide what your skills are and what you need to improve upon. It doesn’t seem like everyone can do everything all of the time. If so, we’d have a lot more one man corporations,...
Is There a Best Day of the Week & Time to send an e-mail newsletter?
Is There a Best Day of the Week & Time to send an e-mail newsletter? Email is the ultimate marketing machine. It is virtually free, effective, response driven and trackable. In a perfect world, this direct response vehicle should have driven the Post Office out of business by now. Not so fast. They both have...
Top 10 Questions to Ask an Internet Marketing Agency
Top 10 Questions to Ask an Internet Marketing Agency 1. What is the main purpose of a business-to-business website? We believe that the main purpose of any website is to first capture your visitor’s attention and should move them through a sales funnel, educate them about your product or service, and give them the information...
The 4 Commandments of Measuring Content Marketing KPI’s
Anyone that’s anyone knows that Content Marketing is the greatest thing since the launch of the Cool Ranch Los Doritos Tacos Meal Deal. HOWEVER, not everyone who’s anyone knows exactly how to measure the effectiveness of their Content Marketing strategy, and that’s a real shame. Here’s the...
How to Close a Sale, Disrupt or Nurture?
How to Close a Sale: Disrupt or Nurture? To Disrupt or To Nurture – every sales person asks themselves this question at some point, if not multiple times, during their career. So which is better to close the sale? The strongest close is the one where the prospect actually does the selling for you. If...
Traffic vs Conversions: A Balancing Act That Pays Off
One of the easiest marketing traps to fall into is an obsession over traffic numbers, Facebook likes, followers, or other numeric measurements of popularity. We’ve all probably been subjected to it whether it was from our boss, teammate or even ourselves. We understand there’s an undeniable...
Major Misconceptions About SEO In 2015
It’s hard to think of other industries that have been subject to more rapid change or volatileswingsin accepted practices than SEO. Because of the fast-changing nature of Internet whims, coupled with SEO’s reliance on the main search engines (ahem, Google) SEO marketers are forever playing a game of catch-up. Just when...
Avoiding 5 of the Most Common Landing Page Mistakes
Your landing pages are a vital link in the chain from “first touch” to “sale.” Well-implemented landing pages can greatly boost your mailing list, provide you with plenty of well-qualified leads, and potentially even get your name out there as an important thought leader in your industry. …But...
Give Your Visitors the Last Thing They Expect: Honesty
“Honesty” isn’t a topic much-discussed in marketing, since it’s been a largely irrelevant issue for most of the history of the medium. However, times have changed. If your company is still focused on image-building through distortion, it may be time to double-think this. Oh How The Dismal...
Calls-To-Action that work
At this point you have a great offer that you feel prospects can’t wait to get their hands on. You now need to figure out how to get this offer in front of them and convince them to click. The topic that is about to be discussed will give you what...
