Paid Search (PPC)
Get What You Pay For: Results
The Smarter Approach to Paid Search
At 190west we draw upon our experience, not an automated system or a manager to ensure that your Paid Search Marketing efforts deliver the results you are looking for.
Paid Search, also known as Performance Media (Google, Bing, Facebook, and LinkedIn), is the fastest way to drive traffic to your site, but if traffic is all you want, then you probably don’t need us. If you’re looking for smarter traffic that drives conversions in a campaign that’s run by a Paid Search expert then you have come to the right agency. While we take advantage of the latest software and tools, we don’t put your campaigns on auto-pilot, we manage and nurture them looking for obstacles and opportunities. Why do we do it this way? Because quite frankly, we know that we can do it better.
If you already have a PPC (Pay Per Click) campaign and it just isn’t delivering the results you had hoped, we’ll do a detailed PPC Audit at no cost. We’ll review your goals, optimize your campaigns, execute the right tactics and create an effective plan to help improve conversions.
We (yes people) manage and monitor your campaign daily so you don’t have to. We work with you to ensure that your campaign goals are in line with the goals of your sales and marketing strategies and make adjustments based on shifts in priorities, results or other market factors. Our professional copy writers have extensive marketing experience and work as a team to write compelling ad copy and work with you to ensure that your landing page messaging is in line with your branding, your keywords and your ad copy to create a cohesive and results driven experience for prospects.
With 190west we don’t just send you a Campaign Report (although we do send you one each month), we also conduct monthly strategic meetings to review results, realign campaigns, reveal opportunities and conduct A/B Testing, all to make sure that we drive results and are targeting your highest value prospects.
- PPC Audits
- Geo-Targeted PPC
- International PPC
- Mobile PPC
- Product Listing Ads
- Social Ads
- Bing Ads
- Media / Banner Buys
If you’re a global company (or growing into global markets) you should keep in mind that Google isn’t the most popular search engine in every country. You may also need to localize campaigns, assets and keywords.
We can advise you on all aspects of going global online including:
- Site localization
- Culturally-sensitive imagery and messaging
- Conversion optimized landing pages for PPC
- Conversion-focused ads written by native linguists
How We Can Help
Expand your customer base by generating awareness online.
Increase sales by reaching customers already searching for your products.
Maximize your lead volume while reducing your cost per lead.