So, you’re tasked with building paid search campaigns in AdWords or Bing (how exciting!). You’ve done the research and have a treasure trove of keywords available to bid on. Next, you toss those valuable words into one or two ad groups of about 50 keywords each. Then you write a few pieces of ad copy...
Google Extended the Meta Description Length to 320 Characters. Now What?
In December 2017, Google confirmed that they have extended the meta description length limit from 160 characters to 320 characters. This extension of the search results snippet means that marketing teams now have double the characters visible in search results page listings. The meta-description, which sits below the URL and meta-title tag, is a way...
How the Election Has Impacted HCM Marketing
The Results Are In. Now What? How the Election Has Impacted HCM Marketing On November 8th, we witnessed a shakeup (rather an earthquake) that has all of us on unsteady ground. No, this isn’t another post around the uncertainty of government. We prefer to remain non-political. Rather, this is about the rude awakening HCM marketers...
Keywords that Target the HR Buyer
Word Up. Banking Keywords that Target the HR Buyer By now you’ve probably heard how Search Engine Optimization (SEO) should be a primary tactic in your digital marketing strategy ad nauseam. However, loading up your content with targeted terminology only gets you halfway there. Investing in the right keywords will not only help you come...
Are You Telling HR Buyers What They Want to Know?
It’s no secret (more like our credo) that as marketers we put a client’s best foot forward (and use a proverbial wings and a halo approach) to reach a target audience. However, that won’t guarantee qualified leads without a bigger plan in place; or a...
Top Google Tools for Effective SEO Marketing to HR Buyers
Putting Their Suite of Intelligence to Work for You Ever gone online and NOT found what you were looking for? Chances are it wasn’t Google’s fault. Google It, the vernacular synonymous with finding everything and anything that exists, has dominated mainstream dialogue for the...
New Changes to Google AdWords Could Affect SMB Ad Budgets
If you have your ear to the ground of the digital marketing world, you may have heard some angry rumblings over the last day or so about a sudden change that went into effect for the popular Google AdWords platform. In the past, when...
Focus on these 5 Ad Metrics When Using HubSpot’s Ads Add-On
HubSpot is at it again. As we all know by now, HubSpot uses its annual INBOUND experience not only to help educate and entertain the attendees but to announce new product launches that make inbound marketing easier and more effective. One of the 2015...
Major Misconceptions About SEO In 2015
It’s hard to think of other industries that have been subject to more rapid change or volatileswingsin accepted practices than SEO. Because of the fast-changing nature of Internet whims, coupled with SEO’s reliance on the main search engines (ahem, Google) SEO marketers are forever playing a game of catch-up. Just when...
CrossFit and Inbound Marketing – skeptics abound but why?
Not very many people can say that they’ve had two life changing events. Fortunately, I can, and one was in my personal life and the other in my professional life. The first came 4 years ago when I started doing CrossFit. My brother would come over...
