9 Triggers That Suggest You Need Help with Digital Marketing
Sometimes, even the best marketers find themselves in situations where they aren’t quite sure what to do next. There are various alternatives – stay awake all night worrying, ignore it and continue to do what you’ve always done in the past, or try something different. Here are nine trigger events that may be familiar – each is a signal that all you really need to do is hire a great digital marketing agency:
People are talking about the competition, but you don’t hear your company’s name mentioned. This is never a good thing. Positive word on the street means that your competitors have done something outstanding. So what will be your response? It’s easy to bury your head in the sand and pretend the whole thing never happened, but doing nothing is not an option. A good initial step is to re-evaluate your online presence – what message is your website conveying to prospects?
You’re re-launching the company website. Is your first inclination to hire a designer and web developer? It’s okay to admit it – you aren’t alone…. But, let’s be frank – that’s like building a house and asking the plumber to create the design and blueprints. With websites, as with homes, you need an architect who takes a bigger picture view. Think of a digital marketing firm as the architect for your new website – they listen to your business needs and then create a holistic plan which will achieve those objectives. By involving an expert team early on, success is guaranteed.
Your company’s sales numbers are poor. You’ve just left the quarterly business review and sales are well below the forecast. It sounds like the time is right to take a closer look at what role your website is playing in the sales process. In today’s world, the vast majority of prospects visit a company’s website before they even consider making contact with the sales team. Can prospects find you and if they do, what’s the first impression they get? If you were a prospect, would the message be compelling to you? Digital marketing experts can help with search engine optimization, content marketing, social media and more….
Sales is complaining about inconsistent lead generation. You’ve heard the saying that it takes a village to raise a child. Well, it takes a team to close a deal. Marketing needs to make sure that the sales funnel is consistently supplied with leads and more importantly, those leads need to be qualified. It takes work, but online channels are an effective way to provide the sales team with a steady stream of prospects. Are your landing pages optimized for your campaigns? Do you send prospects to assets which don’t have a clear call to action? The right digital marketing agency can unify every touch point with potential customers, leading to more qualified leads.
Your company recently made an acquisition or merged with another firm. What are you going to do with the other firm’s website? You can’t just pull the plug…. Customers are familiar with the site and without a doubt, other sites have linked to the acquired firm’s website. It’s time to develop a migration plan for the two organization’s websites, but you are swamped with other merger-related work? Maybe it’s time to bring in the digital marketing experts to develop a comprehensive strategy for evolving the two online presences into one over time.
Your organization is re-branding itself. Re-branding exercises are kind of like icebergs. You can clearly see that you need to change the company’s visual identity, messaging, and maybe its logo. But it’s the re-branding stuff “below the waterline” that is the downfall of many organizations. For example, maybe the content on revamped web pages includes acronyms and internal product names – there is no alignment with the terms people actually use when they search for your product or service. Or perhaps the designers created a web site with neutral colors, when in fact people respond better online to colors that interrupt. Involving digital marketing experts early in the re-branding process can prevent Titanic inspired endings!
You’re launching a new product. Companies spend a lot of money developing new products and services. If marketing bungles the launch, however, you might as well have someone take a picture of you throwing money out the window. The digital elements of a product launch are more than just a webpage and electronic brochure. Have you identified all the key stakeholders and aligned marketing content across all channels to their needs? And do you have a way to measure online activity after the launch? A digital marketing firm can create a closed loop system, so you can quantify how effective your launch-related marketing activities are.
Your current agency isn’t producing. Sometimes the problem is clear – agencies aren’t familiar with modern day techniques like content marketing, big data marketing, social media, and ecommerce. And sometimes the problem is harder to put your finger on – maybe you feel like your agency just doesn’t listen to your needs or you have seen one too many cookie cutter proposals. If any of this sounds familiar, it’s time to find a new digital marketing agency that hires Doers who are committed to client results.
Your search budget is too small. You’d like to spend more on search, but you just can’t seem to convince the CEO and CFO that it’s a good idea. Agencies with expertise in search engine marketing can identify opportunities that your company has overlooked. With that information as ammunition, it’s easy to justify the value of a larger search budget. That means more prospects, more qualified leads, and more business.
If you see yourself in any of these scenarios, it’s time to call 190west. We are a modern day digital marketing company that’s really awesome at helping companies generate leads and increase revenues. With 190west, our clients engage directly with seasoned professionals – not juniors. Companies we’ve helped include OpenText, Philips, ToolNuts, Mobiquity, HealthcareSource, and InnRoad. Learn more about hosting190west.wpengine.com or schedule a FREE Assessment.