Let Me Entertain You: Trade Show Exhibits of Meaningless Marketing

I recently attended my first trade show in over five years. A lot has changed.

I walked down every aisle. Inhaled a wealth of networking opportunities lost in the systemic grandeur of a national expo. Marveled at the level of effort that went into creating themed booths that drove lines of curious attendees to brands unknown.
But that’s where it ended….

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