Back in 2011, a study was conducted that suggested that fast-paced cartoons like the oh-so-popular SpongeBob, could negatively impact young children’s brains by potentially reducing attention spans. But that didn’t stop anyone from letting their kids watch it, nor did it deter networks from making more...
The Evolution of a Digital Marketing Agency – A Look Back at 190west in 2017
It’s hard to believe that only a year has passed. These 12 months have yielded so much change and catapulted our digital marketing agency into a new chapter. One that holds the promise of increasing partnerships, pioneering strategies, and fresh creative ideas that has us poised to surprise and excite clients in 2018....
5 Digital Marketing Tips to Promote GDPR Solutions
Don’t think GDPR relates to your business? Think again. The General Data Protection Regulation, more commonly referred to as GDPR, will be going into effect on May 25, 2018. This new regulation protects all EU citizens from privacy and data breaches. Any company that deals with personally identifiable information of any EU member nation citizen...
The Fisherman & The Hunter: A Tale of Two Approaches…United
The Fisherman & The Hunter: A Tale of Two (Sales) Approaches…United I started my professional career in sales, worked my way up from rep to team leader to manager, so I understand the sales mentality. For the most part, sales people are hunters. On the prowl searching for new markets in which to convey the...
3 Key Takeaways From Hubspot’s Inbound 2017
Three Takeaways from Hubspot’s Inbound 2017 I have never attended one of Hubspot’s Inbound events. – Prior to the event, a colleague wrote a blog about how to prepare for these events, and I was more excited than ever to get out there and learn as much as I possibly could. Here are three key...
Let Me Entertain You: Trade Show Exhibits of Meaningless Marketing
I recently attended my first trade show in over five years. A lot has changed. I walked down every aisle. Inhaled a wealth of networking opportunities lost in the systemic grandeur of a national expo. Marveled at the level of effort that went into creating...
How the Election Has Impacted HCM Marketing
The Results Are In. Now What? How the Election Has Impacted HCM Marketing On November 8th, we witnessed a shakeup (rather an earthquake) that has all of us on unsteady ground. No, this isn’t another post around the uncertainty of government. We prefer to remain non-political. Rather, this is about the rude awakening HCM marketers...
Keywords that Target the HR Buyer
Word Up. Banking Keywords that Target the HR Buyer By now you’ve probably heard how Search Engine Optimization (SEO) should be a primary tactic in your digital marketing strategy ad nauseam. However, loading up your content with targeted terminology only gets you halfway there. Investing in the right keywords will not only help you come...
Are You Telling HR Buyers What They Want to Know?
It’s no secret (more like our credo) that as marketers we put a client’s best foot forward (and use a proverbial wings and a halo approach) to reach a target audience. However, that won’t guarantee qualified leads without a bigger plan in place; or a...
Why Your Inbound Strategy Needs Content Marketing
Inbound marketing programs are screaming for good content. Without it, your prospects would suffocate in the vacuum of your sales funnel, IF they even reach it at all. Effective content marketing will not only attract new leads, but help you qualify, convert and retain these customers. The Heart...
