5 Tips for Generating More Clients Through Your Website’s Sales Funnel
A lot of businesses struggle with their websites. Maybe they were designed 10 years ago, when web standards were far different than they are today, or maybe their website was designed more with aesthetics in mind – rather than attracting potential clients. Whatever the reason, in an age where over 60% of consumers own a smartphone and more than 80% own a computer, if your website doesn’t bring qualified leads into your sales funnel every month, you have a problem.
While a full website rehaul can feel like a massive undertaking, there are a few steps you can take to start improving the results you get from your website. These five tips will help you start laying the groundwork for a solid online sales funnel that gets the results you’re looking for – qualified leads.
1. Prominently Display Contact Info
Even in this day and age, there are some people that will always opt to call or email rather than fill out a lead form. That’s fine, so long as they can easily find your contact information when they’re on your website. This means that a phone number and general contact email address should always be in a highly visible spot somewhere on your website – and it should be viewable on every single page.
Most companies opt to put their contact information in the top header of their website. And to make it even easier for prospects browsing the website to get in touch, hyperlink email addresses and utilize “click to call” for people browsing on mobile devices.
2. Create Content Around Prospect Pain Points
If we could pick one marketing buzzword that’s been in the spotlight for the last few years, it’d be content marketing. And for good cause. Content marketing – especially blogging – can help you turn your website from a purely informational webpage into a source of industry knowledge.
You can do this by researching your client’s pain points and using those as a starting point for creating targeted content. If you provide HR consulting, reach out to some of your current clients and ask them what problem they needed to solve when they reached out to you for help. It’s likely that some of your current prospects share that same problem. Creating blog posts, webinars, and other types of content that answer your prospect’s questions can do double duty by building trust in your brand and by educating leads, which means less work for you or your sales team down the line.
3. Utilize Landing Pages
Landing pages can be a great way to build out your website’s sales funnel and generate more leads. A landing page is a single webpage that follows a strict formula by: 1) identifying a customer problem and a solution; 2) building trust and credibility with your brand; and 3) providing a strong call-to-action to quickly move a website user into your sales funnel. These pages are often more thorough and can have more content than a typical web page, but they’re designed around one goal: to get people to take action and complete a goal (ie signing up for a newsletter, downloading an app, submitting a lead form, etc.)
4. Build Credibility
If your business has a long sales cycle or you’re selling a high-value product or service, building credibility is going to play a huge role in generating leads. This can be done in a few ways. One extremely effective way of building credibility is to have client testimonials on your website. Referrals go a long way in offline sales, and the same goes for online channels too. Another popular way that strong lead-generating websites use to build credibility is by offering case studies, white papers, and in-depth content that showcases your company’s expertise and end results.
5. Add Calls-to-Action
If we had to choose one tip that played the most important role in building a strong sales funnel online, it would be adding in a call-to-action on every page of your company’s website. This is such an important piece of the puzzle, and yet it’s often overlooked on company websites. How can you expect to get leads from a website that doesn’t guide prospects to the next step of the sales funnel?
A call-to-action can be as simple as a sentence at the end of a blog post, with a email address or it can be as sophisticated as a pop-up lead generation form that automatically appears when you scroll to the end of a page. Whatever type of lead generation mechanism you use, though, the call-to-action should always be simple, clear, and concise so that prospects know exactly what the next step in the sales process is.
These tips aren’t the be-all and end-all for turning your website into a well-oiled lead sales funnel that cranks out a consistent stream of high quality leads, but they’re a great start and can get you moving in the right direction.
If you’re ready to really take charge of your website, reach out to our team of highly qualified lead generation specialists to find out how we can help you kick your online sales funnel up a notch. Email us at firstname.lastname@example.org or visit our Free Assessment offer to get started.