How to Close a Sale: Disrupt or Nurture? To Disrupt or To Nurture – every sales person asks themselves this question at some point, if not multiple times, during their career. So which is better to close the sale? The strongest close is the one where the prospect actually does the selling for you. If...
Avoiding 5 of the Most Common Landing Page Mistakes
Your landing pages are a vital link in the chain from “first touch” to “sale.” Well-implemented landing pages can greatly boost your mailing list, provide you with plenty of well-qualified leads, and potentially even get your name out there as an important thought leader in your industry. …But...
Calls-To-Action that work
At this point you have a great offer that you feel prospects can’t wait to get their hands on. You now need to figure out how to get this offer in front of them and convince them to click. The topic that is about to be discussed will give you what...
The Mouthwatering Digital Offer
So if you read the last blog, you know that this is the second in a series focusing on conversion paths on a website. The focus for this blog is The Offer. The offer might be the most important piece as your Inbound Marketing is built around it. What I am going...
Why are your conversions low?
Well, you may have holes in your conversion path! 9 times out of 10, companies contact us to discover ways to increase conversions / leads. I doubt a company exists not wanting MORE LEADS. If you read our last post you know that generating leads is not easy. There is...
Make More Money During the Holidays!
Are your Webinar Leads developing into sales?
Webinars are widely used as a marketing vehicle to generate leads. One of the reasons they are so powerful is because a webinar appeals to all of your senses. You “visualize” by looking on the screen, watching the moving slides. You “listen” to the moderator and guest; speak...
How to Become a Trusted Expert In Your Industry
With the advent of the World Wide Web, millions of people are searching for business information daily. In the business to business world (B to B) the internet serves as the ultimate resource to show your wares and display your expertise. Where else can you combine...
Because you need an SEO Agency; 4 MINDBLOWING Tips on How Not to Get Screwed
I know the Digital Marketing landscape can seem a little Bernie Madoff-ish sometimes, but don’t let two or three hundred thousand bad apples spoil the bunch. As is the case with car mechanics and clergy, even the best SEO agencies...
WTF is with the Website Traffic Obsession?
Every week we get calls from companies looking for more website traffic – business is bad, revenues are down, competition is fierce, etc. The point is that they need help, and they’re willing to shell out big bucks to get it. So what’s the issue, you ask? Well,...
