So if you read the last blog, you know that this is the second in a series focusing on conversion paths on a website. The focus for this blog is The Offer. The offer might be the most important piece as your Inbound Marketing is built around it. What I am going...
Why are your conversions low?
Well, you may have holes in your conversion path! 9 times out of 10, companies contact us to discover ways to increase conversions / leads. I doubt a company exists not wanting MORE LEADS. If you read our last post you know that generating leads is not easy. There is...
Using Inbound Marketing to Increase Lead Generation is Easy?
Using Inbound Marketing to Increase Lead Generation is Easy? “Everybody wanna be a bodybuilder, but don’t know body wanna lift no heavy ass weight.” – Ronnie Coleman ~ 8 Time Mr. Olympia & Cornbread Aficionado I believe, if I’m interpreting him correctly, that Mr. Coleman is insinuating that people want results without putting...
Make More Money During the Holidays!
Are your Webinar Leads developing into sales?
Webinars are widely used as a marketing vehicle to generate leads. One of the reasons they are so powerful is because a webinar appeals to all of your senses. You “visualize” by looking on the screen, watching the moving slides. You “listen” to the moderator and guest; speak...
How to Become a Trusted Expert In Your Industry
With the advent of the World Wide Web, millions of people are searching for business information daily. In the business to business world (B to B) the internet serves as the ultimate resource to show your wares and display your expertise. Where else can you combine...
TROPHY KEY WORDS & TROPHY WIVES: BE CAREFUL WHAT YOU WISH FOR
TROPHY KEY WORDS & TROPHY WIVES: BE CAREFUL WHAT YOU WISH FOR “A friend of mine has a trophy wife. But from the looks of her, it wasn’t first place” ~ Steven Wright According to the alimony payments I send out every month, trophy wives are definitely a lot more fun in theory than they...
Sales and Marketing Alignment? Or do we just call it Growing a business?
There’s a ton of talk out there about the aligning Sales and Marketing departments. HubSpot went so far as to coin the phrase “Smarketing”, and I’m sure they aren’t the first to attempt a clever way to merge the two departments. The...
A Little Color Goes A Long Way For Our Friends At MonroeAvenue.Co.Uk
Sometimes, just a hint of spice is all you need to change the flavor. In the case of MonroeAvenue , a great UK based store selling beautiful one of a kind, original furniture, we were able to very affordably enhance their stock Bigcommerce...
Landing Page Optimization Strategies
At its most basic, a landing page is the first page a visitor lands on when they click through to your site from an article, pay-per-click ad, press release, social networking site, or other link. Marketers use landing pages to evaluate and test various elements of their marketing campaigns, such as...
