Recently, HubSpot and MOZ teamed up to do a fairly unprecedented months-long study on their respective blogs, trying to come up with an answer to one of the most basic questions in SEO publishing tactics: Is Quality or Quantity better when publishing blogs and other shareable content? What Moz and Hubspot Tell...
Can You Convert Visitors Without Being Annoying?
One aspect of online marketing that probably isn’t discussed enough boils down to this: How annoying is too annoying? It’s a problem that few advertisers like discussing but, as it turns out, Google recently took the plunge. With little fanfare, they released a study about the effectiveness of app download...
9 Triggers That Suggest You Need Help with Digital Marketing
Sometimes, even the best marketers find themselves in situations where they aren’t quite sure what to do next. There are various alternatives – stay awake all night worrying, ignore it and continue to do what you’ve always done in the past, or try something different....
11 Things Every Website Scorecard Should Contain
For maximum insight into how effective your website really is, we recommend that our clients score their website on at least eleven key criteria. While some clients use more extensive tests, we recommend the following eleven questions, which represent three different categories: branding, functionality, and optimization. How well...
Are You Giving Your Landing Pages The Attention They Deserve?
Arguably, no single page anywhere on your website is more important than your landing page(s). That’s where all your time spent on content, and web hosting, and social media finally pays off. You make a value proposition to the customer -be it for a sale...
What EVERY executive should know about Internet Marketing
There comes a time in every executive’s business life when you have to decide what your skills are and what you need to improve upon. It doesn’t seem like everyone can do everything all of the time. If so, we’d have a lot more one man corporations,...
Is There a Best Day of the Week & Time to send an e-mail newsletter?
Is There a Best Day of the Week & Time to send an e-mail newsletter? Email is the ultimate marketing machine. It is virtually free, effective, response driven and trackable. In a perfect world, this direct response vehicle should have driven the Post Office out of business by now. Not so fast. They both have...
The 4 Commandments of Measuring Content Marketing KPI’s
Anyone that’s anyone knows that Content Marketing is the greatest thing since the launch of the Cool Ranch Los Doritos Tacos Meal Deal. HOWEVER, not everyone who’s anyone knows exactly how to measure the effectiveness of their Content Marketing strategy, and that’s a real shame. Here’s the...
Traffic vs Conversions: A Balancing Act That Pays Off
One of the easiest marketing traps to fall into is an obsession over traffic numbers, Facebook likes, followers, or other numeric measurements of popularity. We’ve all probably been subjected to it whether it was from our boss, teammate or even ourselves. We understand there’s an undeniable...
Major Misconceptions About SEO In 2015
It’s hard to think of other industries that have been subject to more rapid change or volatileswingsin accepted practices than SEO. Because of the fast-changing nature of Internet whims, coupled with SEO’s reliance on the main search engines (ahem, Google) SEO marketers are forever playing a game of catch-up. Just when...
